Leonardo Sonnoli collaborates together with Sara Fanelli and George Hardie on the design of the fourth annual If You Could Collaborate exhibition.
Hardie explains here the reason for the collaboration:
“In 2003 Leonardo Sonnoli, the Italian typographer, took me out for shopping in Rimini. We discovered an ancient stationery shop, with a box of huge rubber number stamps. Leonardo asked me whether the owner had the matching letters. The proprietor explained, apologetically, that because there are 26 letters in the alphabet, he had never felt that he could afford to stock letters. He just deals with numbers, which are cheaper because there are only ten. On the same day we bought some vintage exercise books for Sara Fanelli.
Fanelli, Hardie and Sonnoli now are working together in order to come up, not with the usual 26 letter consequential alphabet, but the bargain version. ‘ Cheaper because there are only Ten’.”
If You Could Collaborate is a self initiated project by London-based art directors Will Hudson and Alex Bec. The contributors have been challenged to produce something a little unexpected, by working with a partner from any discipline, profession or background. There is no brief to answer, or format to honour. The exhibition will present the work produced by all 33 teams at the A Foundation Gallery, Rochelle School in London. The work ranges from classic framed pieces, to more ambitious, experimental sculpture, film and installation. The exhibition will be accompanied by a comprehensive catalogue. 15 — 23 January 2010, 12–6pm (open late on 21 January, 12–9pm) A Foundation Gallery at Rochelle School, London E2 7ES.